The TikTok algorithm that decides what videos to show you in your feed is influenced in part by videos you’ve liked, so if people like your content, they’re likely to be shown videos similar to that in the future. Likes, meanwhile, are a pretty simple concept – when someone views a TikTok video you’ve created, they can “like” it, which is as simple as tapping the heart icon. This effectively means they’ll see everything you create on their feed before they browse anywhere else. When someone views your profile or some content you’ve created, they’re able to choose to follow you on the platform. In a nutshell, these are metrics by which your popularity is judged on TikTok. If you haven’t used TikTok yet – or if you’re just getting started on the platform – you may be wondering what people mean when they talk about TikTok followers and likes.
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